The minority paradigm shift: Hispanic and black votes during trump's era.

Abstract

The study investigates the reasons behind former president Donald Trump's gain among African American and Hispanic voters in the 2016/2020 elections. It provides a brief history of the two minorities' voting rights and their relationship with both the Republican and the democratic parties. In this study we used a descriptive analytical approach to analyzing how Trump's character as successful businessman, his use of the Media, and his policies toward minorities helped him gain a substantial number of their votes in the past two elections .The results obtained shows that Trump, despite of the historical tense relationship of his party with African Americans and Hispanics, managed to pull a respectful number of their votes unlike many of his Republican predecessors. Trump's background as a successful businessman gave him good insight on how to deal with the two minorities' issues like education, unemployment, housing, justice, and immigration. The former president also successfully used the social media to promote himself and to help him reach a wider audience of voters among African American and Hispanic communities.