Technology and the Logic of Consumption in M.T. Anderson’s Feed.

Abstract

Abstract Consumerism is a scourge that has afflicted both the individual and society, especially in the Western industrial countries that control the global economy as those who produce technology. Here lies the dangerous and cunning function of advertising, the situation that produces, manipulates, enslaves human beings, subject to the new methods of capitalism. Using the conceptual apparatus offered by the Frankfurt school critical theorists Theodor Adorno and Max Horkheimer, in addition to Althusser’s theory of ideology as well as the work of the French sociologist, and cultural theorist Jean Baudrrialld on the social logic that controls consumer societies, this dissertation examines M.T. Anderson’s young adult novel, Feed 2002, Through its vision of a fictional future. The narrative explores the hazards created by contemporary technology progress, predatory global politics and capitalist exercises of consumption associated with the culture such a system creates.