التسير الاستراتيجي للعلامة التجارية في المؤسسة الاقتصادية

Abstract

The objective of this research is to shed light on the brand because the economic institutions is currently seeking to build strong brands that allow to have a position in the market, On this basis we treated the brand management and various strategies used in the process of formulating a brand strategy , implementation and even evaluation , trying to highlight the strategic dimension in management , and we finished this research with an attempt to study the application of strategic management of the brand in the algerian economic institutions ,and we chose cevital company for food and industries as a field of research .