سلوك المستھلك الأخضر وأثره على قرار الشراء دراسة حالة عینة من مستھلكي الأجھزة الإلكترونیة

Abstract

This study deals with the green consumer behavior and its effect on the purchasing ability and aims to enrich the scientific research concerning this topic, focusing on the most important dimensions of the green consumer behavior which would have a great impact on the purchase ability and we selected a group of consumers from Msila ( as sample of the study- that contains 60 items and reached the following results:  There is an impact of green consumer behavior on the purchase ability.  There is no effect on the purchasing ability of the consumer's environmental awareness.  There is no effect on the consumer lrerning's level on the purchase decision.  There is an impact on the consumer's perception of the purchase decision.  There is an impact on the purchasing decision of the consumer's economic situation.  There is an impact of perceived benefits to the consumer on the purchase decision.  There is no statistical significance that effect on the behavior of the green consumer due to the demographic variables of both sex and educational level of the study sample. However, there is a statistical significance effect on the behavior of the green consumer for age and monthly income.